Today, most of the population listens to the radio every day. People love to listen to radio
stations because they build a comfortable connection between the person and the media. With
radio sound, the individual feels like someone is continuously talking to them. Many illiterate
people listen to the radio for news and daily updates. For all these purposes, people are
booking radio advertisements for this business promotion.
A single radio advertisement can reach a large number of people very easily about your product
or business. Radio advertisements often contribute to greater cost savings as these
advertisements have a lower price than TV advertisements. You can reach your audience by
radio during the day or night in the car, at the workplace, in the backyard, at the gym or
elsewhere.
Why Radio advertising:
• Radio sells with immediacy, intimacy and it sells everywhere.
• Radio stars in the theater of the mind and escapes advertising clutter.
• Radio is the cost effective medium and a targeted way of advertising.
• Radio is an active media and its reach is nice.
Radio Advertising Options –
Given below is the list of radio stations for advertising:
• Advertising in Radio City 91.1 FM
• Advertising in 92.7 BIG FM
• Advertising in RED FM 93.5
• Advertising in 94.3 MY FM
• Advertising in HIT 95 FM
• Advertising in Radio Mirchi 98.3 FM
• Advertising in Fever 104 FM
• Advertising in FM Gold 106.4
Geographical Presence (Cities)
BIG 92.7- Agra, Ajmer, Aligarh, Allahabad, Amritsar, Asansol, Bangalore, Bareilly, Baroda, Bhopal, Bhubaneswar, Bikaner,
Chandigarh, Chennai, Delhi-NCR, Ahmedabad
Radio City91.1- Ahmednagar, Akola, Bangalore, Baroda, Chennai, Coimbatore, Hyderabad, Jaipur, Jalgaon, Lucknow, Mumbai,
Nagpur, Nanded, Pune, Sangli, Solapur, Surat, Vizag
Radio Mirchi 98.3- Ahmedabad, Aurangabad, Bangalore, Baroda, Bhopal, Chennai, Coimbatore, Delhi-NCR, Hyderabad,
Indore, Jabalpur, Jaipur, Jalandhar, Kanpur, Kolhapur, Kolkata, Lucknow, Madurai, Mangalore, Mumbai, Nagpur, Nashik,
Panaji,Patna, Pune, Raipur, Rajkot, Surat, Trivandrum, Varanasi, Vijayawada, Vizag
RED FM 93.5- Ahmedabad, Aizawl, Allahabad, Asansol, Aurangabad, Bangalore, Baroda, Bhopal, Bhubaneswar, Cochin, Delhi-
NCR, Gangtok, Gulbarga, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Kannur, Kanpur, Kolkata, Kozhikode,
Lucknow, Mangalore, Mumbai, Mysore, Nagpur, Nashik, Pune, Rajahmundry, Rajkot, Shillong, Siliguri, Thrissur, Tirupathi,
Trivandrum, Varanasi, Vijayawada, Vizag, Warangal
My FM 94.3- Ahmedabad, Ajmer, Amritsar, Bhopal, Bilaspur, Chandigarh, Gwalior, Indore, Jabalpur, Jaipur, Jalandhar, Jodhpur,
Kota, Nagpur, Raipur, Surat, Udaipur
Fever 104- Delhi, Kolkata, Mumbai, Bangalore and Chennai
FM Gold- Chennai, Delhi-NCR, Kolkata, Mumbai
Hit 95- Delhi-NCR
We at RD ADVERTISNG offers the following types of Radio FM ad services:
Radio Commercials
This is the primary form of radio advertising that a radio station offers. The commercial timings are classified in three
categories:
Prime Time: 7am – 12noon, 5pm – 11pm..
Non Prime Time: 7am – 12noon, 12noon – 5pm, 5pm to 11pm..
The Entire Day: 12noon – 5pm.
RJ Mentions
We also get RJ’s talking about your brand over radio. the RJ not only speak about brand, but also tells out many things for
listener benefit and in the process salvaged the ad dollars spent by the brand.
Sponsorship Tags
We also help advertisers build their brand identity through on-air Sponsorship. Radio sponsorship creates a strong positive
impact in the listener’s mind and generates brand awareness through connecting with them directly.
Contests
Radio advertisements also engage the audience by running interesting contests. The radio station connects to the audience
and talks about the advertiser giving the listeners a chance to win related prize provided by the advertiser.
Roadblock
This is the way by which a brand constantly keeps tapping the listeners mind to instill his top of mind awareness. In this a
brand consumes all available ad spots within a time frame.
Outdoor Broadcast
The radio station’s RJ and their team broadcasts off-site as per the advertisers desired venue. This is a premium innovation
but it’s worth the cost to drive maximum listeners attention to your brand.