Cinema Advertising

Cinema Advertising
Cinema Advertising in India is one of the most sought-after and successful means of engaging with a large number of viewers in various theatres and multiplexes across India who come and watch movies. Cinema advertisement is a common medium, not only in metro cities, but also in semi-metro and rural areas. In contrast with other non-mass media alternatives, theatre advertisement prices are cheaper. For over 30 years, cinema advertisement has always been one of the most popular forms of advertising. And in recent years, because of the increased availability of multiplexes in large numbers, cinema screen advertisement has become an even more common advertising medium.

Cinema advertisement will allow brands reach a significant number of the audience very efficiently, who are sitting in the dark and waiting for the movie to begin. More than 10,000 cinema screens are currently playing ads from various brands across India. There are two styles of film advertisements: On Screen and Complexes in Theater. The former is the most common type of cinema advertisement (also known as dynamic cinema advertisement) and its choices are slides on screens, videos on screens, etc. The later type of cinema advertisement is often referred to as silent or silent or offline cinema ads, which can be installed in a cinema complex at any prominent venue. and Rates for cinema theatre ads are cheaper and rely on the type of multiplex, movie screen, number of seats in that multiplex, multiplex location and brand of multiplex cinema. The cost of multiplex advertising is typically higher compared to advertising for single screen cinema halls. There are various prices for on-screen advertising (such as video ads) and offline ad cinema ads such as standees, billboards, etc.

One of UP's famous movie advertising agencies is RDADVERTISING.Multiplex chains such as PVR Cinema, Inox, Cinepolis, Carnival cinemas, Satyam cinemas, DT cinemas and Wave cinemas are the most common cinema and multiplex advertising options in metro cities, while a single screen theatre advertising alternative is mainly available in rural areas.

These are the cinema advertising options available for clients/agencies to advertise on screen in multiplex:

S.N.	Cinema Advertising Options	Description
1	On Screen mute Slide	Static slides with couple of (2-)3 transitions within 10 seconds
2	On Screen Audio Slide	Static slides with background score within 10 seconds
3	On Screen Video	30 sec Video played on screen
4	On Screen Video	60 sec Video played on screen
5	Off Screen Branding	Kiosk and Posters
6	Activation	Launch, Sampling, pamphlet distribution and ticket jackets

One of the leading cinema advertisement companies in India is RD Advertisement. We are working to provide customers / agencies with impactful, creative and groundbreaking cinema advertising solutions. We are one of the best cinema advertisement agencies in India, with our online presence across India.

In addition to providing the highest deals for consumers, our team of young and energetic professionals also offers the best advertising slots and creative choices.

Advantages of Advertising in Cinema
Cinema advertising gives literally a direct engagement with audience.
The audience is captive and can be targeted effectively with clear ad-message.
The audience is receptive, as they are open to watching the ad on cinema screen. This receptiveness is much higher than any other medium.

Cost per contact is less than other non traditional advertising options.
Here, we are listing some important information about Cinema advertising .

Timeline for Advertising in Cinema
All cinema advertising campaigns only start on a Friday (second show), but there are only a few exceptions (in some cases, any day may begin). Advertising confirmations are usually expected to be given at least 3 days in advance.

Certification for Cinema Advertising
To run all commercials in a theatre, a censorship certificate is necessary. You can either apply directly for censor licences, orhave it done on your behalf through your movie advertisement agency.
The fees for receiving cinema advertising censor certification are negligible.

Proof of Execution
Inspection pass is issued by theatres to advertisers for on-screen authentication, while pictures would be presented as proof of execution for off-screen cinema ads.