Out of Home

OOH advertising is often referred to as out-of-home advertising in the media. OOH advertisements are commercials that hit customers when they are outside their homes. Ad on billboards is a typical format of OOH ad. Transit advertisement is usually put on anything that travels, such as buses, subway ads, truck-side advertisement and taxis,However, fixed static and electronic advertisement at train and bus stations and platforms is also included. Often included in this group is airport ads, which lets companies target an audience when travelling. This form of advertisement is often approved by municipalities as it provides revenue to the city and port authorities.A perfect way to meet people where they live, work and play is to advertise OOH. Out-of-home advertising is media that is everywhere and generates brand new ad spaces when used with imagination where none existed before. Most individuals spend 70% of their time outside the building. Outdoor Advertising is among the most cost-effective formats of media.

One of the most unforgettable media out of home media ads is. OOH advertising does not need to be invited in, as opposed to other newspapers. OOH advertising is part of the atmosphere because it can not be shut off like radio or television. Through a mass-audience it has a high scope. An engaging platform is OOH media. A perfect way to drive brand awareness and appreciation is transit ads.

OOH media ads gives marketers the ability to reach an exclusive, uncluttered message to a captive audience. The publicity is noticeable 24 hours a day , 7 days a week. Compared with other media the low cost of attracting potential clients.