Newspapers Advertising offer better targeting
Newspaper advertising can target specific demographics that are traditionally more difficult to reach through other mediums. News Paper Advertising allows advertisers to more effectively reach smaller, niche audiences, including those in specific geographical areas. This targeted advertising can range from simple inserts to regular weekly sections in local newspapers and other special publications.
Newspaper advertising reaches more customers
An average issue of a daily or Sunday newspaper reaches more adults than an average 1/2 hr prime time television show. Readers also remove or save information, including special events, features on family & friends, coupons, & more. Whereas the average attention span of an Internet user is 8 sec, readers spend considerably more time reviewing info. in newspapers, including advertising.
RADIO & TELEVISION
Radio & Television has become the key of communication today & we do undertake the right approach for persuasive communication and to achieve effectiveness. It is all the perspective of media planner with the consideration of advantages & disadvantages. The birth of commercial is a matter of client’s approval, script clearance, pre production exercises, budget allocation etc.
Cinema is a catalyst to ‘together time’ for couples, families, friends and peer groups and hence the experience of bonding over the shared experience of a film rates much more than other entertainment avenues. This ‘Together time’ is hard to find and harder for a marketer to penetrate. The audience gets into the most receptive frame of mind owing to voluntary surrender to the environment.
ADVANTAGES OF CINEMA ADVERTISING
- Cinema has a larger than life visual impact when compared to TV or Radio
- Cinema as a captive medium offers an uncluttered environment
- Cinema reaches out to young affluent audiences and is cost effective
- It has the added advantage of delivering nation-wide reach as well as localized reach
- Offers 360 degree exposure & innovative opportunities to brands, on-screen & off-screen
- Low ad avoidance as cinema goers perceive the ads as part of the experience
- Cinema forming a deep engagement of audiences with brand messages
- Cinema’s captive audience delivers advertising recall that is up to five times that of TV
OUT OF HOME
Outdoor advertising is another major activity we performed in last 20 years. This could have been made possible with the vision and effort of Mr. Amit Agrawal, OOH provides the sponsor with the largest colorful display of his product, package, trademark and slogan. It provides visual continuity to a campaign that may also be appearing in other media. Outdoor advertising has a high degree of geographic flexibility. Outdoor advertising today is changed by virtue of the technology available.As we know, Out of Home (Outdoor) advertising is eventually a creative trade. At the heart is the business of getting an idea and they begin often as half thoughts, a few words, a scribble and they take shape. Having prime sites in our bag, we plan it for our valued clients to give them the maximum value of their budget allotted, Glow Signs, Kiosks, Hoardings, Banners and other forms of outdoor display. To cover the rural market, we perform wall writing which is very effective for rural population.
EVENT MANAGEMENT & ROAD SHOWS
Event management is another big activity we have taken to in the past few years successfully and our clients are very sure of the outcome. At Trade Fairs, Road shows, special events like famous Kumbh Mela at Allahabad we provide not only creative services but the best of display following the time schedule and urgency. We do feel strongly that this is a service oriented industry and we are committed to the core.
Digital media are any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices. Computer programs and software; digital imagery, digital video; videogames; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and ebooks are examples of digital media. Digital media are frequently contrasted with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as pictures, film or audio tape.
INTEGRATED 360 MARKETING
RD Advertising Pvt. Ltd. is a advertising marketing services company that understands the importance of 360° integrated marketing strategies across multiple channels. RD Advertising Pvt. Ltd. help you boost sales by turning your marketing message into a unique, meaningful and memorable customer experience. RD Advertising, Four Phase Integrated Marketing Process provides a tried-and-true methodical approach to managing your event—from concept to post-event analysis. This proprietary methodology assures that your event is delivered On Strategy, On Time and On Budget.